Michelle Robertson has always been fascinated with photography. Once she was happy with her images, she realized how amazing it would be to share her talent with others. She says that photographing teens and seniors keeps her young! But, Michelle never invested in the business side of owning a photography business. She felt stuck and not quite herself in the way she portrayed her business. She felt something was missing.
AS MANY PHOTOGRAPHERS WILL LEARN, THE BUSINESS SIDE IS EVEN MORE IMPORTANT THAN THE CREATIVE SIDE OF OWNING A PHOTOGRAPHY BUSINESS – IT JUST DOES NOT LOOK AS FUN TO DO. MICHELLE, WHAT DID YOU DO TO GET UNSTUCK WITH THE WAY YOUR BUSINESS WAS BEING MARKETED?
I never spent money on business classes. When I saw that Profitography helped with branding, marketing, and pricing, I decided it was time to invest in the business side.
WE JUST LOVE WHEN PHOTOGRAPHERS TAKE THE TIME TO INVEST IN THEMSELVES! WHAT WAS THE MOST VALUABLE THING YOU LEARNED THROUGH PROFITOGRAPHY?
This may seem strange, but learning how to brand my business is what really helped me get things in order. I always felt jumbled, constantly wanting to change things, and was never truly happy with how my business looked. Profitography gave me the freedom to specialize, and helped me to create a brand that really suits my style.
FINDING YOUR STYLE IS SO IMPORTANT WHEN IT COMES TO CREATING A PROFITABLE BUSINESS! SHARE WITH US YOUR BIGGEST WIN SINCE PROFITOGRAPHY.
One of my biggest wins has been people realizing that I’m a legitimate business. I have no problems charging what I’m worth, even though my prices have not really increased. Before I felt like I had to bargain, but now I do not feel guilty at all. I feel like my clients enjoy the process as much as I do!
YOU ARE WORTH IT! WHAT ADVICE WOULD YOU GIVE ANYONE THINKING OF ENROLLING IN PROFITOGRAPHY? IS IT WORTH THE INVESTMENT IN BOTH TIME AND MONEY?
Definitely! It is awesome to be able to go back and watch things that might help you improve even more. The group atmosphere is invaluable!
WE DO THINK THE PEOPLE IN OUR PROFITOGRAPHY GROUP ARE PRETTY AMAZING. WE WOULD LOVE FOR YOU TO SHARE A TESTIMONY FROM A CLIENT!
“I absolutely LOVED working with Michelle! From the moment my daughter and I first met her, I knew we were in for a treat. We chose Michelle based on the work we saw on her website, but were more than pleased to discover that we would get so much more than great portraits, we got an adventure! It was nothing but fun from the start. All I can say that with Michelle, you get so much more than a Photographer. If you want a cookie cutter experience, she is not your gal. But, if you want portraits that exceed expectation combined with a fun and memorable experience in the process, you’ll never regret choosing Magical Memories by Michelle!”
Michelle, we just love reading that testimony! You are doing awesome and amazing things with your business! We are so happy to be a part of your Photography journey, and love seeing all of your WINS! Keep up the amazing work.
IN THE COMMENTS BELOW: Give Michelle a shout out, or ask her a question
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