Wendy Vincent first became interested in Photography in High School. She started her business 4 years ago because she wanted to stay home with her kids during the day. Wendy wanted a way to contribute to the family income, and she loved Photography, so she thought that starting a Photography business would be so easy! And, when she first started her business, it was really easy to get clients through word-of-mouth referrals. But, she soon realized that it was because she did not have much competition with her bottom floor prices. Wendy had plenty of clients, but was running herself ragged. She wanted to provide great client experiences, but she knew she would have to change up her business plan, and she wanted to contribute a real salary to her family.
WENDY, WE TOTALLY GET IT! YOU WANTED TO CONTRIBUTE TO YOUR FAMILY, BUT JUST DID NOT KNOW HOW TO MAKE A PROFIT. SO, WHAT CHANGES DID YOU MAKE ONCE YOU MOVED TO MAKE THAT PROFIT?
I wanted to make a career out of this business. A few years into the business, my husband and I moved from a very small town to a large city. I knew that I need to make a change in the way I was doing my business, or I wouldn’t have the motivation to keep going with it in my new area. I couldn’t keep spending hours doing marketing, branding, shooting, editing, printing, and everything that comes with running a business – and make pennies! I knew I needed to somehow make more money per session, and I decided since I was going to begin again with new clientele, I had to take the plunge and invest in the business side of photography if I was ever going to reach my goals.
WE ARE ALL ABOUT REACHING GOALS! WHAT WAS THE MOST VALUABLE THING YOU LEARNED THROUGH PROFITOGRAPHY?
I think the most valuable thing I learned is that it is okay to believe that I am valuable. What I provide has merit, and Profitography helped me feel good about charging my customers what I need to in order to make a living. They deserve the incredible experience and products I give them, and I deserve to make enough money to provide for my family. And the numbers I crunched in Profitography (as part of the course) only helped to solidify this belief in my mind.
YOU AND YOUR WORK ARE SO VALUABLE! IT IS SO IMPORTANT TO VIEW OURSELVES AND OUR WORK AS VALUABLE, AND TO GET OUR CLIENTS TO SEE OUR VALUE! SHARE WITH US YOUR BIGGEST WIN SINCE PROFITOGRAPHY.
A few months ago, I had an incredible session with a senior who actually found me on Instagram! We did a shopping and styling session, hair and makeup, tons of outfit changes – the works! It was so fun (and SUCH a win for me) to be able to go through each step of my new service plan and provide her an EPIC client experience. She and her family loved the photos, and chose to purchase my top collection – which is more money than I had EVER made on any previous shoots INCLUDING WEDDINGS! I was thrilled, but even more than that, I think my biggest win came on my product delivery day. Watching her and her family open the canvas, the image box, the album, and the other products was just so incredible to me because they will have these things FOREVER. They are tangible, beautiful treasures, and I know it’s cheesy, but it was honestly thrilling. Such a high for me.
WE JUST LOVED HEARING ABOUT THAT WONDERFUL CLIENT EXPERIENCES YOU PROVIDE! THIS IS WHAT SETS YOU APART! WHAT ADVICE WOULD YOU GIVE ANYONE THINKING OF ENROLLING IN PROFITOGRAPHY? IS IT WORTH THE INVESTMENT BOTH IN TIME AND MONEY?
I think the best business advice I have ever received is to follow your gut and do what works for YOU in your circumstances. The decision to invest in Profitography was because, after looking into what is included in the course, my gut was saying YOU NEED THIS! Profitography helped me take my hobby and turn it into a business.
HOORAY! WE ARE JUST SO GIDDY ABOUT EVERYTHING YOU JUST SAID! I’M SURE YOUR CLIENTS FEEL THE SAME WAY, WE WOULD LOVE TO SEE A TESTIMONY FROM ONE OF YOUR CLIENTS!
“Working with Wendy was amazing. She made our family feel comfortable, and got fantastic pictures of us that will be cherished for years. The products are a great quality, and the entire process was delightful. Highly recommend.” – Marian
Wendy, we just love seeing you grow and succeed in your business! You have truly taken this from a hobby to a real business! We love how you are providing such wonderful client experiences! We are so happy to be a part of your Photography journey, and love seeing all of your WINS! Keep up the amazing work.
IN THE COMMENTS BELOW: Give Wendy a shout out, or ask her a question!
Profitography is not yet open, but in the mean time, grab this: