Ashley Harrison always had a dream to start her own photography business, but she was too chicken to pursue it. But, she knew she would regret it if she never even tried. So, when Ashley’s husband went back to school full-time, she decided it was now or never. When Ashley finally first started her business, she quickly realized that the way she was operating was not profitable. Not even a little bit. She had invested so much time, effort, and money into her growth, equipment, and props. Ashley knew that she would have to have an extraordinary amount of clients to be able to come close to having a sustainable business. She could quickly see her dreams fading away.
ASHLEY, YOU INVESTED IN WHAT YOU FELT YOU NEEDED, BUT YOU DID NOT INVEST IN YOUR ACTUAL BUSINESS. SO, WHAT DID YOU DO ABOUT IT?
I felt stuck. I wanted to contribute to my family’s income, but I also wanted to be able to stay home with my 5 children (soon to be 6 children). I knew I could not operate a low cost – high volume business AND give my family the time and attention that they deserve. I tried adding the option of purchasing prints, but had very poor success on my own. I was about 10 months into operating my business when I came across Profitography. I knew I needed help properly setting up a sustainable business, and I was excited to have someone guide me through it!
A SUSTAINABLE BUSINESS – THAT’S WHAT WE ALL WANT AND HOPE FOR! WHAT WAS THE MOST VALUABLE THING YOU LEARNED THROUGH PROFITOGRAPHY?
So hard to pick just one thing! I think though, that learning the importance of branding has been one of the most helpful things to my business. I am definitely still a work in progress, but before Profitography, I don’t think I was really true to myself. I photographed a lot of things that I didn’t want to, and followed trends that didn’t necessarily appeal to me. I was running my business by just making a wild guess as to what might work, and hoping something stuck.
Profitography helped me bring clarity into my business, and helped me decide what it is I really want, and learn to “let go” of the rest.
I feel like I now have a clear path to follow. I know where I want to go and what message I want my brand to send. Every decision I make now, I consider if it fits with my brand – from pricing products to costumer service, to the way I dress for clients and the way I package their orders. Every detail points back to my brand, and I am constantly evaluation and reevaluating my decisions to make sure I stay on that path. It has completely changed the way I operate my business, and helped me refine my process into a cohesive brand.
WE LOVE WHAT YOU GAINED FROM PROFITOGRAPHY, AND THAT IT IS WORKING FOR YOU! SHARE WITH US YOUR BIGGEST WIN SINCE PROFITOGRAPHY.
My biggest win since starting Profitography has been being able to tell my husband some months I’ll be paying the mortgage, plus some additional bills!
We are living off of student loans at the moment, and it is daunting as we watch our debt climb higher and higher. Being able to make a significant difference in the amount of debt we will need to take on has been an amazing feeling! This is with me only having 1-2 clients a month.
The best part is that I am able to do all of this while still staying home with my children and spending quality time with my family.
ISN’T OWNING A PROFITABLE BUSINESS JUST THE BEST! YOU ARE ACCOMPLISHING GREAT THINGS! WHAT ADVICE WOULD YOU GIVE ANYONE THINKING OF ENROLLING IN PROFITOGRAPHY? IS IT WORTH THE INVESTMENT BOTH IN TIME AND MONEY?
Don’t let fear hold you back! I let it keep me from attaining my dreams and goals for so long. I invested in Profitography at a time when we did not have a surplus of money. I put a lot of thought into it before making the decision to invest in this course. I remember Jamie and Anna sharing testimonials of other photographers who have then their course, saying that you can make back the cost of Profitography, and then some, in just ONE sales session. I didn’t believe that could be true for me. I’m not a sales person. I was just starting out with my business. Well, my first sales session after Profitography brought in several hundred MORE than the cost of the course!
I truly believe that if I can do it, anyone can. It hasn’t been easy, I have put in a lot of hard work, but it has definitely been worth it!
WE ARE SO GLAD THAT YOU TOOK THE CHANCE ON PROFITOGRAPHY AND INVESTING IN YOUR BUSINESS! YOU ARE ROCKING THIS! WE WOULD LOVE TO SEE A TESTIMONY FROM A CLIENT.
“Ashley is simply amazing. Everything about what she does involves such attention to detail. She truly takes pride in her work and it shows through the artistry she creates. Not only is she a great photographer, but she’s wonderful with her clients as a person. She goes the extra mile to make the process special for you with the reveal and her creative posts about it all. She really gets you excited with her excitement. I cannot wait to do another shoot with her in the future.”
Ashley, we just love seeing all of your successes! We love that Profitography has given you a sustainable business that is helping you achieve your goals! We are so happy to be a part of your Photography journey, and love seeing all of your WINS! Keep up the amazing work.
IN THE COMMENTS BELOW: Give Ashley a shout out, or ask her a question!
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