Coffee Talk: Can You Charge Premium Prices and Still Shoot & Burn?

Coffee Talk: Can You Charge Premium Prices and Still Shoot & Burn?

  LET’S TALK CHARGING PREMIUM PRICES We get this question all the time: “Can I charge premium prices, and still do shoot and burn?” And our answer is – yes…but we need to talk about it. DOWNLOAD YOUR CHEAT SHEET FOR CHARGING PREMIUM PRICES HERE.   SHOOT AND BURN PHOTOGRAPHERS We know there are some of you out there that love being a shoot and burn Photographer. A shoot and burn Photographers is a Photographer who takes pictures, and then gives clients digital files. People love it because it’s convenient, all you have to do is shoot and deliver, and you are finished! You could potentially have a higher volume of clients because of that. But, most people who do shoot and burn, do not charge much and are still putting in so much effort and time into it all. Many shoot and burn Photographers charge between $150-$300, which puts them at the minimum wage range after everything is calculated. So, they run into this problem of knowing they should raise their prices, but thinking of every excuse to stay in the shoot and burn model. CHARGING PREMIUM PRICES This is why we get asked if you can still charge premium prices and be a shoot and burn Photographer. The is answer is sure, absolutely. There are bigger name Photographers out there who do shoot and burn, so it is possible. But, here’s the truth: it is going to be just as hard as switching to In Person Sales, if not harder. You are not giving clients any extra services, and you are not setting yourself apart from the many,...
Coffee Talk: Does Everyone Deserve Custom Photography?

Coffee Talk: Does Everyone Deserve Custom Photography?

  LET’S TALK IF EVERYONE DESERVES CUSTOM PHOTOGRAPHY This summer’s series has been on how to become a premium priced Photographer, how to do In Person Sales, and all those most uncomfortable topics! Hopefully we are giving you tips on how to get over your fears, so that your photography can actually be a legit business, and not just a glorified hobby. Today we are going to be talking about whether or not everyone deserves custom photography. DOWNLOAD YOUR CHEAT SHEET FOR CHARGING PREMIUM PRICES HERE. THE ROADBLOCK So, here’s the thing…You start your business, you start with really low prices because you are just starting out, and you haven’t learned much of anything yet. But, then you start to realize that you need to make more money, which means you need to raise your prices. Then you hit a roadblock. You know you need to raise your prices, but you feel this tremendous amount of guilt if you raise your prices because you know that you, yourself, would not be able to afford your own prices. When you are priced out of your own bracket, that is really hard to not feel guilty about. And the truth is if you raise your prices, there are going to be people who cannot afford you. EVERYONE DESERVES TO MAKE A LIVING “I want to be a budget friendly Photographer.” “I don’t want people to not be able to afford me.” “I feel like everyone deserves Photography.” We can trick ourselves into thinking that everyone deserves to have this service that we are offering. Family pictures and memories captured are so important,...
Coffee Talk: Fear of Losing Clients

Coffee Talk: Fear of Losing Clients

  LET’S TALK RAISING PRICES & LOSING CLIENTS This month we are talking all about raising our prices, In Person Sales, and all the other scary things that at some point we realize that we need to get to….yet we don’t want to do. Turning your hobby into an actual business requires doing so many hard things. So, we are going to help you get over some of those hard things by discussing them this month. Today we are going to be talking about the fear of losing clients if you raise your prices. DOWNLOAD YOUR CHEAT SHEET FOR CHARGING PREMIUM PRICES HERE   INTRODUCING NICHOLE REA Today we are going to be talking about Nichole Rea. She was in our very first round of Profitography. Nichole came to us really just starting out her business, but taking her business seriously enough that she knew she needed to take Profitography. When she came to us, Nichole thought she would like to specialize in children and families. Through the exercises she went through in Profitography, she learned that she was not as passionate about families as she was about boudoir. Nichole is phenomenal, make sure you check out her work! Nichole started with way lower prices and a very different focus. We want to talk about how she evolved into the Photographer she is now – where she is highly sought after, and completely booked – and the big changes that she made in her life because of everything that happened while going through Profitography. DEFINING HER DREAM CLIENTS The first thing that Nichole did to establish her business was to...
Coffee Talk: Awkward In Person Sales Moments

Coffee Talk: Awkward In Person Sales Moments

  LET’S TALK AWKWARD MOMENTS! When you are starting out with In Person Sales, there are so many “What Ifs” that go through your mind. Today, we are going to go through all those awkward moments that you play over and over in your head about what could happen in your In Person Sales session. Then, we are going to talk about how you can avoid those awkward moments! THE “WHAT IFS” What if…they have not even opened up my pricing?! What if…they have opened up my pricing, but she didn’t show her husband?! What if…she didn’t even invite her husband to the In Person Sales session?! What if…they think I am too expensive?! What if…they are not planning on purchasing this evening?! All these “What Ifs” can make you feel so anxious and you start to dread that In Person Sales session and start wondering why you even switched to IPS!  HOW TO AVOID THE AWKWARD MOMENTS Let’s talk about how you can potentially avoid these awkward moments. The very second that someone inquires with you, be very clear about everything you are offering as a Photographer. Be an over-communicator! There is a great debate on whether or not you should show your clients your prices. To avoid that awkward moment during an IPS session – definitely DO show them your prices prior to their photo shoot. Your clients should not be surprised by your prices. Attach your prices to everything you send them! Be in constant communication with your clients. Let them know what they are to expect throughout the whole experience with you as their Photographer....
Making the Switch to In Person Sales (without losing all your clients!)

Making the Switch to In Person Sales (without losing all your clients!)

  LET’S TALK SWITCHING TO IN PERSON SALES! This month has been all about In Person Sales! We’ve shared excuses we all make of why we can’t do IPS, and we’ve shared with you even more reasons why you can do IPS! Today we have a special guest with us! Her name is Rachael Venema from Rachael Venema Photography. Rachael took our Profitography course, so she is practically an In Person Sales expert by now! We interviewed Rachael to find out why she started IPS, and how her business has changed since she started doing IPS.   WHAT WERE YOUR FEARS ABOUT IPS? The confidence to charge higher prices, what I needed to charge, and being confident in my work to charge those higher prices. IPS has pushed me to do better in my own business. I would have never thought that I would be doing and enjoying IPS, but I have a heart for serving people and IPS is a service. I am helping my clients to the best of my ability.   YOU DID TRY IPS BEFORE TAKING PROFITOGRAPHY, WHAT WAS THAT LIKE? I had done a mentorship, and had on paper what I was sort of supposed to do with IPS. I had a lot of bits and pieces, but I didn’t have what I needed to make it flow. But, when I saw Profitography, it was exactly what I needed.   WHAT WAS YOUR FIRST IPS LIKE AFTER TAKING PROFITOGRAPHY? It was amazing! I knew exactly what I needed to get from my clients before the session. Everything just flowed way better. I was able...
Coffee Talk: 4 reasons you should be doing In Person Sales

Coffee Talk: 4 reasons you should be doing In Person Sales

 LET’S TALK IN PERSON SALES! Have you ever asked yourself, “should I be doing In Person Sales?” Well, do you want to make more money?! Then you better start doing In Person Sales! Today we are going to tell you four reasons why you should be doing In Person Sales. We know that many of you have issues and fears surrounding IPS, but we are not going to talk about those. Instead, we are going to talk about the great things about IPS and why you should be doing it. Hopefully this will help motivate you forward into In Person Sales. Truthfully, the list of reasons why you should be doing IPS is endless – today we will focus on the top 4 reasons. A BETTER EXPERIENCE Doing In Person Sales will create a million times better experience for yourself and for your client. This is so much better for your clients! They will feel well served by you, and they will feel that you really do care about them. You will always end up enjoying IPS because you will be able to see your clients’ first reactions to their photos. The level of satisfaction of when you see someone really love your work just goes through the roof! KNOWING YOUR CLIENTS BETTER Doing In Person Sales allows you to get to know your clients better. When you do IPS, you get to know what expressions your clients like, and what connections they like when they are looking at their photos. Pay attention to all of these, so that when you meet again for another photo shoot, you can add all...