How She Was Able to Form Business Partnerships

How She Was Able to Form Business Partnerships

Patsy Heffernan started taking photos back in high school and loved every second of it. When she became pregnant with her first child, she knew that she wanted to capture as much of her daughter’s life as she could. When she decided to become a stay-at-home-mom, she also decided to start her own photography business. Patsy’s first few years into her business was all building up her portfolio. All her clients were referral based, and she had no idea about a marketing plan for her business. The time came for when she needed to to decide if photography was really going to be a business or just a hobby. So, Patsy took some time off of shooting and started focusing on the business side of things. OH, THE BUSINESS SIDE OF OWNING A PHOTOGRAPHY BUSINESS! IT IS NOT NEARLY AS SIMPLE (OR AS FUN) AS TAKING BEAUTIFUL PICTURES, BUT DEFINITELY VERY IMPORTANT NONETHELESS! WHEN YOU TOOK TIME TO FOCUS ON ACTUALLY RUNNING A BUSINESS, WHAT DID YOU DISCOVER? I was making strides in learning how to run my business, and had decided that I wanted to take the plunge into In Person Sales, but I had no idea how to go about it. Then, one magical day, a sponsered ad popped up on my Facebook about a free webinar for Photographers and how you can actually make money doing it – naturally I was intrigued! After 5 minutes, I knew I was hooked and NEEDED Profitography in my life! I talked to my husband and he didn’t even bat an eye – we signed up that night! I was...
Coffee Talk: Can You Charge Premium Prices and Still Shoot & Burn?

Coffee Talk: Can You Charge Premium Prices and Still Shoot & Burn?

  LET’S TALK CHARGING PREMIUM PRICES We get this question all the time: “Can I charge premium prices, and still do shoot and burn?” And our answer is – yes…but we need to talk about it. DOWNLOAD YOUR CHEAT SHEET FOR CHARGING PREMIUM PRICES HERE.   SHOOT AND BURN PHOTOGRAPHERS We know there are some of you out there that love being a shoot and burn Photographer. A shoot and burn Photographers is a Photographer who takes pictures, and then gives clients digital files. People love it because it’s convenient, all you have to do is shoot and deliver, and you are finished! You could potentially have a higher volume of clients because of that. But, most people who do shoot and burn, do not charge much and are still putting in so much effort and time into it all. Many shoot and burn Photographers charge between $150-$300, which puts them at the minimum wage range after everything is calculated. So, they run into this problem of knowing they should raise their prices, but thinking of every excuse to stay in the shoot and burn model. CHARGING PREMIUM PRICES This is why we get asked if you can still charge premium prices and be a shoot and burn Photographer. The is answer is sure, absolutely. There are bigger name Photographers out there who do shoot and burn, so it is possible. But, here’s the truth: it is going to be just as hard as switching to In Person Sales, if not harder. You are not giving clients any extra services, and you are not setting yourself apart from the many,...
How She Felt When She Became a Business Owner

How She Felt When She Became a Business Owner

Sally Whetten began her Photography business like many Photographers do, because she loved photography. She became interested in newborn photography, so she started taking pictures of her babies, and then her friends babies, and then it just blossomed from there. A few years ago, her family really needed some extra income, so she decided to make herself an official business. But, as how most of the stories go, Sally charged so little for her time and work, that she quickly became swamped and felt the guilt of being away from her family with barely anything to show for it. Once she was able to catch her breath, she realized that there must be a better way to be a business owner! SALLY, YOU AND SO MANY OTHER PHOTOGRAPHERS STRUGGLE WITH HAVING TOO MANY CLIENTS AND MAKING TOO LITTLE MONEY. DID YOU FIND A BETTER WAY TO DO BUSINESS? I found an online photography business class. It did little for me, and really wasn’t geared toward someone just starting out like I was. Then I came across Profitography. I remember listening to the webinar and hearing Jamie and Anna describing the same thing I had experienced. I felt like this was divinely sent to me, and I had to find a way to make it happen. We didn’t have the money to pay for the whole course, especially since I had just invested in another course, but I knew it had to happen. I was able to make enough to do the payment plan, and my husband was very supportive. YOU WANTED TO MAKE AN INVESTMENT THAT WORKED, AND WE...
How She Learned to “Charge What You’re Worth”

How She Learned to “Charge What You’re Worth”

Katy Short started her Photography business for several reasons. She is extroverted and wanted to stay connected to other adults, she wanted to have a professional environment that she could be proud of, and she knew she wanted to pay something forward somehow. But, she was only charging $125 a session. So, when Katy did 17 family sessions in 5 weeks, she just didn’t feel like she made enough money to justify the time away from her family. And she was completely worn out! Katy got to the point where she did not even speak up about her business to people looking for family photos. But how to go about figuring out how to charge what you’re worth? ALL THAT WORK WITH VERY LITTLE TO SHOW FROM IT. WE KNOW THAT MUST HAVE BEEN TOUGH ON YOU! HOW DID YOU FIGURE OUT WHAT YOU NEEDED TO CHARGE YOUR CLIENTS? I learned what my Cost of Doing Business (CODB) was. Profitography showed me that until you have the tools to break down what it costs you to be a Photographer, you do not realize how much you value the time with your family and how to charge what you’re worth! WE ARE ALL WORTHY OF CHARGING ENOUGH TO MAKE A LIVING, THAT’S FOR SURE! SHARE WITH US YOUR BIGGEST WIN SINCE PROFITOGRAPHY. My biggest win so far came from the family who was first to pay my new premium pricing I set for myself after taking Profitography. The win wasn’t about the price they paid, it was all in the review that they left me! “After hiring Katy to take newborn...
Coffee Talk: Does Everyone Deserve Custom Photography?

Coffee Talk: Does Everyone Deserve Custom Photography?

  LET’S TALK IF EVERYONE DESERVES CUSTOM PHOTOGRAPHY This summer’s series has been on how to become a premium priced Photographer, how to do In Person Sales, and all those most uncomfortable topics! Hopefully we are giving you tips on how to get over your fears, so that your photography can actually be a legit business, and not just a glorified hobby. Today we are going to be talking about whether or not everyone deserves custom photography. DOWNLOAD YOUR CHEAT SHEET FOR CHARGING PREMIUM PRICES HERE. THE ROADBLOCK So, here’s the thing…You start your business, you start with really low prices because you are just starting out, and you haven’t learned much of anything yet. But, then you start to realize that you need to make more money, which means you need to raise your prices. Then you hit a roadblock. You know you need to raise your prices, but you feel this tremendous amount of guilt if you raise your prices because you know that you, yourself, would not be able to afford your own prices. When you are priced out of your own bracket, that is really hard to not feel guilty about. And the truth is if you raise your prices, there are going to be people who cannot afford you. EVERYONE DESERVES TO MAKE A LIVING “I want to be a budget friendly Photographer.” “I don’t want people to not be able to afford me.” “I feel like everyone deserves Photography.” We can trick ourselves into thinking that everyone deserves to have this service that we are offering. Family pictures and memories captured are so important,...
How She Kept A Profitable Business After Moving

How She Kept A Profitable Business After Moving

Rachael Venema began her Photography business back in 2010 to provide some extra income for her family and to allow her to stay home with her small children. After 2 years of trying to make her business work, she ended up having to get a part-time job on top of trying to get her business going. It was then that Rachael knew she needed to make some major changes to her business plan. What she wanted was a step by step program that could show her the tools she needed to have a profitable business.  RACHAEL, YOU WANTED TO STAY HOME WITH YOUR KIDS, SO YOU NEEDED TO MAKE YOUR PHOTOGRAPHY BUSINESS PROFITABLE. HOW DID YOU DO THAT? To run a profitable business, you not only have to charge what you need to in order to have a profitable business, but you also need to value yourself and your family. Also, this business is more than just supporting your family, it is about providing an amazing service for your customers. I truly love providing Full Service Portraiture for my customers. Providing an amazing service for them is such an honor. When I finally made the decision to go through Profitography, I not only gained the tools I needed to make my business profitable, but I also gained the confidence I needed to start charging what I was worth. Best of all, Profitography gave me a support group of fellow Photographers and business owners that I could go to with questions, struggles, and my wins! WHEN YOU START CHARGING WHAT YOU’RE WORTH, THAT’S WHEN YOU BECOME A PROFITABLE BUSINESS OWNER!...