How She Figured Out How To Brand Her Business

How She Figured Out How To Brand Her Business

Michelle Robertson has always been fascinated with photography. Once she was happy with her images, she realized how amazing it would be to share her talent with others. She says that photographing teens and seniors keeps her young! But, Michelle never invested in the business side of owning a photography business. She felt stuck and not quite herself in the way she portrayed her business. She felt something was missing. AS MANY PHOTOGRAPHERS WILL LEARN, THE BUSINESS SIDE IS EVEN MORE IMPORTANT THAN THE CREATIVE SIDE OF OWNING A PHOTOGRAPHY BUSINESS – IT JUST DOES NOT LOOK AS FUN TO DO. MICHELLE, WHAT DID YOU DO TO GET UNSTUCK WITH THE WAY YOUR BUSINESS WAS BEING MARKETED? I never spent money on business classes. When I saw that Profitography helped with branding, marketing, and pricing, I decided it was time to invest in the business side. WE JUST LOVE WHEN PHOTOGRAPHERS TAKE THE TIME TO INVEST IN THEMSELVES! WHAT WAS THE MOST VALUABLE THING YOU LEARNED THROUGH PROFITOGRAPHY? This may seem strange, but learning how to brand my business is what really helped me get things in order. I always felt jumbled, constantly wanting to change things, and was never truly happy with how my business looked. Profitography gave me the freedom to specialize, and helped me to create a brand that really suits my style. FINDING YOUR STYLE IS SO IMPORTANT WHEN IT COMES TO CREATING A PROFITABLE BUSINESS! SHARE WITH US YOUR BIGGEST WIN SINCE PROFITOGRAPHY. One of my biggest wins has been people realizing that I’m a legitimate business. I have no problems charging what I’m worth,...
How She Has A More Organized and Focused Business

How She Has A More Organized and Focused Business

Suzanne Krull started her Photography business as a creative outlet. She loved getting to meet new people and use her love for photography. She thought that combining the two things she loved, would be the perfect career for her. But Suzanne’s idyllic view on photography business hit a turning point last summer. She was spending 5-6 days a week photographing families rahter than spending time with her own. She was missing out on her kids’ sporting events, date nights with her husband, and just some downtime for herself. It seemed that all of her time was spent shooting and editing and she was barely making any money. She was exhausted and barely making any money. YOUR LOVE FOR THE CREATIVE SIDE OF OWNING A PHOTOGRAPHY BUSINESS COULD NOT MAKE UP FOR NOT UNDERSTANDING THE WORK IT TOOK TO KEEP UP THE BUSINESS SIDE. WE FEEL YOUR PAIN (AND EXHAUSTION)! WHAT DID YOU DO TO GET BACK THE MUCH NEEDED FAMILY TIME? I knew I couldn’t keep going on like that. I wanted to give that time back to my family, and to me! I found Profitography, and I learned to value myself! Not everyone will love, appreciate, or be able to afford the art that I offer, but knowing how valuable my time and work are was a huge eye-opener. I always felt like I was not good enough or professional enough to be successful. Profitography taught me to change my mindset, and to realize that there are those who will appreciate and value the hard work and vision that I put into all my images. IT’S NOT A...
Weekly Favorites

Weekly Favorites

Amazing WEEKLY FAVORITES photo submissions for our weekly photography challenge!! I so love looking through the submissions each week. Keep sending in your amazing work! This week we chose the submissions from Instagram! Check them out below! There are several ways to be featured on The Snap Society! One way to be featured is to submit to our “How Far I’ve Come” segment on our blog. Go submit your inspirational photography journey here! Check out last week’s “How Far I’ve Come“! Show some love to your fellow Photographers by leaving a comment down below! All of our Weekly Favorites will be chosen from Instagram. We love seeing all your beautiful photos, so remember to #snapsocietydailyfav on Instagram for a chance to be featured daily! Under the Old Willow Photography Love and Light Photography Amanda May Photography LK Photoshoots Hilary Susan Photography   Do you want to get connected to a great group of Photographers?! Head over to The Snap Society Community on Facebook and join an awesome community!  ...
How She Was Able to Form Business Partnerships

How She Was Able to Form Business Partnerships

  Patsy Heffernan started taking photos back in high school and loved every second of it. When she became pregnant with her first child, she knew that she wanted to capture as much of her daughter’s life as she could. When she decided to become a stay-at-home-mom, she also decided to start her own photography business. Patsy’s first few years into her business was all building up her portfolio. All her clients were referral based, and she had no idea about a marketing plan for her business. The time came for when she needed to to decide if photography was really going to be a business or just a hobby. So, Patsy took some time off of shooting and started focusing on the business side of things. OH, THE BUSINESS SIDE OF OWNING A PHOTOGRAPHY BUSINESS! IT IS NOT NEARLY AS SIMPLE (OR AS FUN) AS TAKING BEAUTIFUL PICTURES, BUT DEFINITELY VERY IMPORTANT NONETHELESS! WHEN YOU TOOK TIME TO FOCUS ON ACTUALLY RUNNING A BUSINESS, WHAT DID YOU DISCOVER? I was making strides in learning how to run my business, and had decided that I wanted to take the plunge into In Person Sales, but I had no idea how to go about it. Then, one magical day, a sponsered ad popped up on my Facebook about a free webinar for Photographers and how you can actually make money doing it – naturally I was intrigued! After 5 minutes, I knew I was hooked and NEEDED Profitography in my life! I talked to my husband and he didn’t even bat an eye – we signed up that night! I...
Coffee Talk: Can You Charge Premium Prices and Still Shoot & Burn?

Coffee Talk: Can You Charge Premium Prices and Still Shoot & Burn?

  LET’S TALK CHARGING PREMIUM PRICES We get this question all the time: “Can I charge premium prices, and still do shoot and burn?” And our answer is – yes…but we need to talk about it. DOWNLOAD YOUR CHEAT SHEET FOR CHARGING PREMIUM PRICES HERE.   SHOOT AND BURN PHOTOGRAPHERS We know there are some of you out there that love being a shoot and burn Photographer. A shoot and burn Photographers is a Photographer who takes pictures, and then gives clients digital files. People love it because it’s convenient, all you have to do is shoot and deliver, and you are finished! You could potentially have a higher volume of clients because of that. But, most people who do shoot and burn, do not charge much and are still putting in so much effort and time into it all. Many shoot and burn Photographers charge between $150-$300, which puts them at the minimum wage range after everything is calculated. So, they run into this problem of knowing they should raise their prices, but thinking of every excuse to stay in the shoot and burn model. CHARGING PREMIUM PRICES This is why we get asked if you can still charge premium prices and be a shoot and burn Photographer. The is answer is sure, absolutely. There are bigger name Photographers out there who do shoot and burn, so it is possible. But, here’s the truth: it is going to be just as hard as switching to In Person Sales, if not harder. You are not giving clients any extra services, and you are not setting yourself apart from the many,...
How She Felt When She Became a Business Owner

How She Felt When She Became a Business Owner

Sally Whetten began her Photography business like many Photographers do, because she loved photography. She became interested in newborn photography, so she started taking pictures of her babies, and then her friends babies, and then it just blossomed from there. A few years ago, her family really needed some extra income, so she decided to make herself an official business. But, as how most of the stories go, Sally charged so little for her time and work, that she quickly became swamped and felt the guilt of being away from her family with barely anything to show for it. Once she was able to catch her breath, she realized that there must be a better way to be a business owner! SALLY, YOU AND SO MANY OTHER PHOTOGRAPHERS STRUGGLE WITH HAVING TOO MANY CLIENTS AND MAKING TOO LITTLE MONEY. DID YOU FIND A BETTER WAY TO DO BUSINESS? I found an online photography business class. It did little for me, and really wasn’t geared toward someone just starting out like I was. Then I came across Profitography. I remember listening to the webinar and hearing Jamie and Anna describing the same thing I had experienced. I felt like this was divinely sent to me, and I had to find a way to make it happen. We didn’t have the money to pay for the whole course, especially since I had just invested in another course, but I knew it had to happen. I was able to make enough to do the payment plan, and my husband was very supportive. YOU WANTED TO MAKE AN INVESTMENT THAT WORKED, AND WE...