How She Was Able to Form Business Partnerships

How She Was Able to Form Business Partnerships

Patsy Heffernan started taking photos back in high school and loved every second of it. When she became pregnant with her first child, she knew that she wanted to capture as much of her daughter’s life as she could. When she decided to become a stay-at-home-mom, she also decided to start her own photography business. Patsy’s first few years into her business was all building up her portfolio. All her clients were referral based, and she had no idea about a marketing plan for her business. The time came for when she needed to to decide if photography was really going to be a business or just a hobby. So, Patsy took some time off of shooting and started focusing on the business side of things. OH, THE BUSINESS SIDE OF OWNING A PHOTOGRAPHY BUSINESS! IT IS NOT NEARLY AS SIMPLE (OR AS FUN) AS TAKING BEAUTIFUL PICTURES, BUT DEFINITELY VERY IMPORTANT NONETHELESS! WHEN YOU TOOK TIME TO FOCUS ON ACTUALLY RUNNING A BUSINESS, WHAT DID YOU DISCOVER? I was making strides in learning how to run my business, and had decided that I wanted to take the plunge into In Person Sales, but I had no idea how to go about it. Then, one magical day, a sponsered ad popped up on my Facebook about a free webinar for Photographers and how you can actually make money doing it – naturally I was intrigued! After 5 minutes, I knew I was hooked and NEEDED Profitography in my life! I talked to my husband and he didn’t even bat an eye – we signed up that night! I was...
How She Felt When She Became a Business Owner

How She Felt When She Became a Business Owner

Sally Whetten began her Photography business like many Photographers do, because she loved photography. She became interested in newborn photography, so she started taking pictures of her babies, and then her friends babies, and then it just blossomed from there. A few years ago, her family really needed some extra income, so she decided to make herself an official business. But, as how most of the stories go, Sally charged so little for her time and work, that she quickly became swamped and felt the guilt of being away from her family with barely anything to show for it. Once she was able to catch her breath, she realized that there must be a better way to be a business owner! SALLY, YOU AND SO MANY OTHER PHOTOGRAPHERS STRUGGLE WITH HAVING TOO MANY CLIENTS AND MAKING TOO LITTLE MONEY. DID YOU FIND A BETTER WAY TO DO BUSINESS? I found an online photography business class. It did little for me, and really wasn’t geared toward someone just starting out like I was. Then I came across Profitography. I remember listening to the webinar and hearing Jamie and Anna describing the same thing I had experienced. I felt like this was divinely sent to me, and I had to find a way to make it happen. We didn’t have the money to pay for the whole course, especially since I had just invested in another course, but I knew it had to happen. I was able to make enough to do the payment plan, and my husband was very supportive. YOU WANTED TO MAKE AN INVESTMENT THAT WORKED, AND WE...
How She Learned to “Charge What You’re Worth”

How She Learned to “Charge What You’re Worth”

Katy Short started her Photography business for several reasons. She is extroverted and wanted to stay connected to other adults, she wanted to have a professional environment that she could be proud of, and she knew she wanted to pay something forward somehow. But, she was only charging $125 a session. So, when Katy did 17 family sessions in 5 weeks, she just didn’t feel like she made enough money to justify the time away from her family. And she was completely worn out! Katy got to the point where she did not even speak up about her business to people looking for family photos. But how to go about figuring out how to charge what you’re worth? ALL THAT WORK WITH VERY LITTLE TO SHOW FROM IT. WE KNOW THAT MUST HAVE BEEN TOUGH ON YOU! HOW DID YOU FIGURE OUT WHAT YOU NEEDED TO CHARGE YOUR CLIENTS? I learned what my Cost of Doing Business (CODB) was. Profitography showed me that until you have the tools to break down what it costs you to be a Photographer, you do not realize how much you value the time with your family and how to charge what you’re worth! WE ARE ALL WORTHY OF CHARGING ENOUGH TO MAKE A LIVING, THAT’S FOR SURE! SHARE WITH US YOUR BIGGEST WIN SINCE PROFITOGRAPHY. My biggest win so far came from the family who was first to pay my new premium pricing I set for myself after taking Profitography. The win wasn’t about the price they paid, it was all in the review that they left me! “After hiring Katy to take newborn...
How She Kept A Profitable Business After Moving

How She Kept A Profitable Business After Moving

Rachael Venema began her Photography business back in 2010 to provide some extra income for her family and to allow her to stay home with her small children. After 2 years of trying to make her business work, she ended up having to get a part-time job on top of trying to get her business going. It was then that Rachael knew she needed to make some major changes to her business plan. What she wanted was a step by step program that could show her the tools she needed to have a profitable business.  RACHAEL, YOU WANTED TO STAY HOME WITH YOUR KIDS, SO YOU NEEDED TO MAKE YOUR PHOTOGRAPHY BUSINESS PROFITABLE. HOW DID YOU DO THAT? To run a profitable business, you not only have to charge what you need to in order to have a profitable business, but you also need to value yourself and your family. Also, this business is more than just supporting your family, it is about providing an amazing service for your customers. I truly love providing Full Service Portraiture for my customers. Providing an amazing service for them is such an honor. When I finally made the decision to go through Profitography, I not only gained the tools I needed to make my business profitable, but I also gained the confidence I needed to start charging what I was worth. Best of all, Profitography gave me a support group of fellow Photographers and business owners that I could go to with questions, struggles, and my wins! WHEN YOU START CHARGING WHAT YOU’RE WORTH, THAT’S WHEN YOU BECOME A PROFITABLE BUSINESS OWNER!...
How She Got Clients to Value Her Work

How She Got Clients to Value Her Work

Jillian Shelton realized that she had a talent and passion for Photography, and wanted to be able to provide that service to others. When Jillian started her Photography business, she was booking like crazy – but she was not making any money. She was working all day while her children were watching too much TV, and all night instead of spending quality time with her husband. And all that work? She never saw the financial benefit from it and knew that something had to change. JILLIAN, YOU KNEW YOU NEEDED TO START INVESTING IN YOUR BUSINESS SO YOU COULD START MAKING SOME CHANGES. WHAT IS ONE OF THE CHANGES THAT YOU HAVE MADE TO IMPROVE YOUR BUISNESS? My brand. Honestly, it sounds funny, but I had no idea who I was as an artist. It was a very self-fulfilling thing to learn how people saw my work, and actually put words to it! Since then, I have had an easy time marketing and pinpointing the exact clients that I want to get and how to find them! WHAT A DIFFERENCE DEFINING YOUR BRAND MAKES AS A BUSINESS OWNER! A BIG STEP IN MAKING CHANGES TO YOUR BUSINESS WAS PROFITOGRAPHY. SHARE WITH US YOUR BIGGEST WIN SINCE GOING THROUGH PROFITOGRAPHY. My biggest win, I feel, was my first client after Profitography. Though it was not my biggest sale, it still made me feel SO SO good to know that I was valued, that I am worth it. I CAN do it! THE FEELING OF WHEN YOUR CLIENTS VALUE YOU AND YOUR WORK IS JUST INDESCRIBABLE! WE WOULD LOVE TO KNOW YOUR...
How She Got Her Passion for Photography Back

How She Got Her Passion for Photography Back

Carla Lehman started her Photography business way back in 2003, and by 2012 she lost her passion for photography and was burned out and quit. She just had no systems in place, and because of that the most uttered phrase in her house was, “Mommy can’t right now, I’m working.” Carla hated the work load, hated the time taken from her children, and began to really dislike Photography. SO, CARLA, YOU WERE GETTING BURNED OUT, I THINK MANY OF US HAVE EXPERIENCED THAT. WHAT HELPED YOU GET BACK INTO PHOTOGRAPHY? I quit shooting for almost 2 years. I was only shooting for joy, and then gradually my love and passion for photography came back. I wanted to start shooting again, but I knew there was no way that I could go back to beating myself over the head with the poor way I was managing my business. I invested in Profitography to rebuild my business, to set my pricing correctly, and to rebrand myself. WE LOVE HOW YOU FOUND YOUR PASSION FOR PHOTOGRAPHY AGAIN, AND THAT YOU KNEW YOU WANTED TO MAKE CHANGES SO THAT YOU COULD KEEP THAT PASSION! WHAT WAS THE MOST VALUABLE THING YOU LEARNED THROUGH PROFITOGRAPHY? I’ve gone from charging a flat fee with all the digital files to In Person Sales. No more slaving myself and handing over 200 digital images for a small paycheck. I’ve become a stronger entrepreneur, have weeded out the clients who are not right for me, and have started to build an online presence. The client guide is one of the most valuable tools I’ve used, and sitting down...